World Tobacco Exhibition in Munich November 8 – 10, 2011
05.12.2011
Beginning of November the World Tobacco Exhibition in Munich took place. The Borgwaldt group participated with a “Bavarian-style” stand which was well attended, not only because of the nicely dressed stand personnel but also due to the authentic Bavarian food and beers we offered. It was the first time Borgwaldt KC did not exhibit a variety of instruments but brought only one IP10 (LIP tester). The stand was more meant to be a social hub. More detailed information about equipment could be gathered via the presentation screen at the stand or in personal talks with the present sales people. Borgwaldt Flavor had a glass cabinet with some samples to show.
Due to the bad circumstance that one week later there was the TABEXPO exhibition in Prague, the show was much smaller than previous ones because the majority of exhibitors decided to go either to Prague or to Munich. This leads also to a smaller quantity of visitors. However, overall the quality of visitors coming to our stand was very high so that both Borgwaldt Flavor and Borgwaldt KC can summarize the exhibition as successful.