There are three different kinds of water pipe tobaccos on the market. First of all the traditional dark-fired with a strong molasses treatment, which enjoys high popularity in North Africa and the Middle East. Secondly a traditional water pipe tobacco with "sun-cured" tobacco which enjoys high popularity in Turkey and Iran. Finally a comparatively young product which is produced with bright flue-cured tobacco and strongly flavored molasses, which enjoys steadily increasing popularity and constitutes a strong growth market.